Client loginConversion Analyis: Make Visitors Matter
A “conversion” is when the target outcome of your website is met by a visitor. Most commonly, you might hear this term in relation to an ecommerce site, where a “conversion” means a sale. However, a conversion is also any instance where a visitor to your site has done “what you wanted”, whether that's a cash purchase, filling in a contact form, or clicking a banner.
Blue Canvas use the latest analytics technology from Google to track the keywords, pages and clicks on your site that are converting and, just as importantly, those that are not. This information can be used both to optimise your website's structure and content, as well as streamline your marketing campaigns, ensuring the best return on investment (ROI) on pay-per-click advertising.
Key features
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Usability Conversion analysis – removing confusion
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Internet Marketing Conversion analysis – generating the correct traffic
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Conversion Funnel analysis – keep your visitors on the right track
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Website Copy analysis – reader orientated copy
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Aesthetic analysis – professional and consistent look and feel
Networds
Traffic analysis
is the process of intercepting and examining messages in order to deduce information from patterns in communication.
Web traffic
is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit.
Conversion Analysis
is the process of examining actions taken by visitors to a website, with the intention of determining the keywords, pages and services that are most likely to lead to a “conversion”.
Conversion
when a visitor to a website performs an action that leads to a desired outcome, for example completing checkout on an ecommerce. Rather than simply visiting your website, this visitor has “converted” into a customer.
