Objectives

The specification for Home+Office Warehouse was an easy and intuitive ecommerce website, with the following objectives:

Product database split into categories, sub-categories and product details.

A checkout using Paypal to process payments.

A simple but effective design to convey a “warehouse” image.

Something to keep track of customer orders and website enquiries.

What we did

Home+Office Warehouse was intended to be a very simplistic ecommerce site, the focus being on ease of navigation. To that end, we created a minimal design, incorporating product photos into the header, a simple logo and a small set of core pages to cover supplementary information.

We added to this the main product database, importing over four thousand product details and images from an XML data source into a customised ecommerce system, which was then integrated with Paypal.

Finally we provided a customer management system, capturing orders automatically through Paypal’s payment notification system.

Results

Home+Office Warehouse has achieved a steady revenue stream through online sales and an increase in traffic from organic search engine listings.

Customers find products through a pop-out, two-level menu, coupled with a comprehensive product search.

Paypal is used to process payments and order records are automatically stored in the customer management system.

Staff can login and add new products, update existing product details, create discounts/special offers and fully manage order and customer data.