Client loginSearch Engine Optimisation: Not Just a Buzzword
Search engine optimisation is an umbrella term for the work that can be done on a website to help improve its rankings in the natural (organic, not sponsored or pay-per-click) results pages of major search engines, primarily Google.
Search engines have grown exponentially over the last decade and index billions of pages. As a result, it has become increasingly difficult for the major search engines to accurately rank pages and return the most relevant websites at the top of their search results.
To counter the problems raised by a world wide web that is growing at a rate faster than the world's human population, the search engines have introduced ever-increasingly complex algorithms that are now analysing literally hundreds of factors.
This is how we do it!
Blue Canvas IT Limited provide a comprehensive, tried and tested search engine optimisation programme, utilising a range of techniques and considerations.
We use only "white hat" SEO techniques, that is techniques that are either recommended by or considered acceptable to all the major search engines.
We do not employ "black hat" methods such as keyword stuffing or link-farming; these can result in a website being completely de-indexed (i.e. banned) from a search engine's results pages.
Website structure, page content and web popularity
We approach your website from three main angles - website structure, page content and web popularity (inbound and outbound links).
Blue Canvas understand that a good website must not just be optimised, but also relevant to its core search terms and we provide a service that looks out to improve both search engine standing, using Google as a benchmark, as well as conversion rates once visitors have hit your home page.
Networds
Spider
the program used by search engines to gather and index web pages and keywords.
Doorway
a page that offers no content except links to other pages. These are not good for search engine optimisation.
Black-Hat
techniques designed to trick search engines into increasing the rank of a particular website. Search engines will usually de-index (i.e. remove and ban) any sites caught using these techniques.
